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Esto-ordinary Videos

Esto-ordinary Videos

(Albert Vecerka/Esto)

“Everybody’s doing it.”

That’s how Erica Stoller ofEstodescribed the august architectural photo agency’s foray into web video. Now don’t fret. At the heart of these videos remains Esto’s unparalleled still camerawork, but given these changing times, experimentation is in order. And, as Stoller’s colleague Joel Sanders explained, the philosophy remains the same.

“Esto has always been about expressing architecture in its truest, purest, most honest form,” Sanders told us over the phone. “We see these videos simply as an extension of that. It’s a means to describing the architecture.”

(Albert Vecerka/Esto)

For its first two videos, Esto showcases the work of photographerAlbert Vecerka. One documents the restoration, more than 13 years later, of P.S. 70, a burned out Bed-Stuy school that was transformed by Robert A.M. Stern intothe Excellence Charter School. The other presents a time lapse installation from last summer of KieranTimberlake’sCellophane Houseat MoMA’s prefab show,Home Delivery.

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